Volkswagen Truck & Bus increases its market share in Argentina and triples sales volume to the country
Since its arrival in Argentina in May, the new automotive plant has delivered positive results and tripled the sales volume destined for the country, making it the brand with the fastest growth rate recorded in the region over the past year.
The internationalization of Volkswagen Truck & Bus gained even more momentum in 2024. Since its arrival in Argentina in May, the new automotive plant has delivered positive results and tripled the sales volume destined for the country, making it the brand with the fastest growth rate recorded in the region over the past year. In addition to impressive numbers, VWTB celebrates the historic milestone of 45,000 vehicles shipped to Argentina throughout its history and kicks off the year with a renewed International Markets department.
“VWTB remains steadfast in its internationalization goals and is already reaping the benefits of the strategy adopted last year. With more than 25 years of operations in Argentine territory, the initial goal of opening the new manufacturing unit was to accelerate the pace of local sales, and we have achieved that. This demonstrates customers’ trust in the brand and the potential of this market. We closed 2024 with significant results, giving us reasons to celebrate and motivating us to continue replicating this success,” said Roberto Cortes, president and CEO of Volkswagen Truck & Bus.
In 2024, approximately 1,800 vehicles were sold in the Argentinian market, a significant increase compared to the 696 trucks and buses sold in 2023. This result was achieved thanks to major successes produced at the automotive factory in Córdoba, such as the Constellation 17.280 and the Delivery 11.180 and 9.170, a trio leading the brand’s sales.
Another highlight in the country is the 46% increase in the export of VW heavy-duty vehicles, a volume mainly dominated by the Meteor 28.460 and Constellation 33.460. Among buses, the Volksbus 15.190 also stands out, produced locally. In 2024, VWTB reached the historic milestone of 45,000 vehicles shipped to Argentina, where the brand is also represented by 12 dealerships and 17 sales points covering the entire country.
About Volkswagen Truck & Bus
With over 1.1 million vehicles produced, VWTB operates in more than 30 countries across Latin America, Africa, Asia, and the Middle East. The company also has manufacturing plants in Resende (RJ), Brazil, and Querétaro, Mexico, in addition to partnerships in São Paulo (SP) for engine production, as well as vehicle facilities in Pinetown, South Africa, and Manila, Philippines. In terms of service, there are more than 200 points available worldwide.
